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Writer's pictureCali Avenue Promotions

Meet LorenzoTheGawd



We have been blessed with the opportunity to work with LorenzoTheGawd! Here is our interview with them where we got to know them better!


Tell us about yourself! What should people know about you?


I am a multi-genre recording artist & fashion designer from Long Island, New York. I moved to Los Angeles in 2021 & now have a shop downtown with my team. The main way I express myself is through my artwork. I craft almost all aspects of my music myself, from writing it, to recording it, and creating the art & visuals that it releases with.



How long have you been making music and what or who inspired you to do so?


I have been making music since I was twelve years old so about sixteen years now. Aside from my general love for music, I was inspired to make music because of my interest in poetry. After writing a lot of poetry, I realized that rap was poetry, and from there I started to write music. I always got inspiration from my favorite rappers & other music I heard growing up.


We are aware not everyone makes music the same. What is your creative process like?


If I’m not crafting with a producer, I just listen to beats until I hear something great that I can’t ignore. I start to work a flow from a freestyle, and then eventually I will articulate the perfect words for the song. I am very meticulous and picky when it comes to those things. I am also a perfectionist who works on songs for years sometimes, but I’m getting better about it. 


Is there any advice you would give to upcoming artists?


Only invest in any type of promotion if your budget is a considerable size, and you plan on keeping a consistent marketing plan. The key to marketing is consistency over anything else, so if you’re going to spend your money, make sure you’re not throwing it out the window. Don’t trust any cheap promo services. You can’t cheat this game. 


Who would you say is the best artist of all time?


I do not have an answer for this because I can’t make a decision on who it is. My favorite rapper is Nas, followed by Lil Wayne. My favorite rap group is Wu-Tang. Although my main genre is hip hop, I also like a wide variety of other music & sounds. 


Where can people find you on social media?


My name of ALL social media platforms is “LorenzoTheGawd”. I am on all streaming platforms as well, & my website is LorenzoTheGawd.com. Our clothing store is located at 223 W 6th street, between broadway & spring: DTLA. 


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